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Associate Professional in Tourism Management

Last updated: 30/09/2019

Topics to be covered

  • Contemporary tourism systems
  • Contemporary tourism product markets
  • Contemporary tourists, tourist behaviour and flows
  • Contemporary tourism marketing
  • Delivering the contemporary tourism product: the destination

 

  • Strategy and strategic objectives for tourism, hospitality and event organizations
  • Introduction to strategy for tourism, hospitality and events
  • Tourism, hospitality and event organizations: the operational context: competencies, resources and competitive advantage
  • Tourism, hospitality and event organizations: the human resources context
  • Tourism, hospitality and event organizations: the financial context
  • Tourism, hospitality and event organizations: the products and markets context
  • The external environment for tourism, hospitality and event organizations: the macro context
  • The external environment for tourism, hospitality and event organizations: the micro context
  • SWOT analysis for tourism, hospitality and event organizations
  • Competitive strategy and strategic direction for tourism, hospitality and event organizations
  • Strategic methods for tourism, hospitality and event organizations
  • Strategic evaluation and selection for tourism, hospitality and event organizations
  • Strategic implementation for tourism, hospitality and events
  • International and global strategies for tourism, hospitality and events
  • Strategy and tourism, hospitality and event organizations: theory and practice

Certification Program Materials

We recommend the following literature: 1) Contemporary Tourism: An International Approach (chapters 1–5) by Chris Cooper and C. Michael Hall, 2) Strategic Management for Tourism, Hospitality and Events (2nd edition) by Nigel Evans. Please, note that you do not have to buy or use this book. You can get any book(s) from any university and any author. It is only important that all required topics be covered. We encourage you to explore literature and read as many books as you can.

Certification Program Content

$180