Executive in Tourism Management
Topics to be covered
The same as in the previous Levels PLUS
- Destination branding
- Destination integrated marketing communications
- Consumer behaviour, segmentation and market trends
AND questions based on experience.
Certification Program Materials
We recommend the following literature: 1) Contemporary Tourism: An International Approach (chapters 1–5) by Chris Cooper and C. Michael Hall, 2) Strategic Management for Tourism, Hospitality and Events (2nd edition) by Nigel Evans, 3) Marketing and Managing Tourism Destinations by Alastair M. Morrison. Please, note that you do not have to buy or use these books. You can get any book(s) from any university and any author. It is only important that all required topics be covered. We encourage you to explore literature and read as many books as you can.