Executive in Tourism Management

Last updated: 30/09/2019

Topics to be covered

The same as in the previous Levels PLUS

  • Destination branding
  • Destination integrated marketing communications
  • Consumer behaviour, segmentation and market trends

AND questions based on experience.

Certification Program Materials

We recommend the following literature: 1) Contemporary Tourism: An International Approach (chapters 1–5) by Chris Cooper and C. Michael Hall, 2) Strategic Management for Tourism, Hospitality and Events (2nd edition) by Nigel Evans, 3) Marketing and Managing Tourism Destinations by Alastair M. Morrison. Please, note that you do not have to buy or use these books. You can get any book(s) from any university and any author. It is only important that all required topics be covered. We encourage you to explore literature and read as many books as you can.

Certification Program Content

$360