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Professional in Marketing Management

Last updated: 30/09/2019

Topics to be covered

The same as in the Associate Professional Level PLUS

  • Brands and Brand Management
  • Customer-Based Brand Equity and Brand Positioning
  • Brand Resonance and the Brand Value Chain
  • Choosing Brand Elements to Build Brand Equity
  • Designing Marketing Programs to Build Brand Equity

AND questions based on experience.

Certification Program Materials

We recommend the following literature: 1) Marketing Management (any edition) by Philip T. Kotler (and co-authors), 2) Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller. Please, note that you do not have to buy or use these books. You can get any book(s) from any university and any author. It is only important that all required topics be covered. We encourage you to explore literature and read as many books as you can.

Certification Program Content