Tourism Management Certification

Topics to be covered

  • Contemporary tourism systems
  • Contemporary tourism product markets
  • Contemporary tourists, tourist behaviour and flows
  • Contemporary tourism marketing
  • Delivering the contemporary tourism product: the destination
  • Strategy and strategic objectives for tourism, hospitality and event organizations
  • Introduction to strategy for tourism, hospitality and events
  • Tourism, hospitality and event organizations: the operational context: competencies, resources and competitive advantage
  • Tourism, hospitality and event organizations: the human resources context
  • Tourism, hospitality and event organizations: the financial context
  • Tourism, hospitality and event organizations: the products and markets context
  • The external environment for tourism, hospitality and event organizations: the macro context
  • The external environment for tourism, hospitality and event organizations: the micro context
  • SWOT analysis for tourism, hospitality and event organizations
  • Competitive strategy and strategic direction for tourism, hospitality and event organizations
  • Strategic methods for tourism, hospitality and event organizations
  • Strategic evaluation and selection for tourism, hospitality and event organizations
  • Strategic implementation for tourism, hospitality and events
  • International and global strategies for tourism, hospitality and events
  • Strategy and tourism, hospitality and event organizations: theory and practice

Literature

We recommend the following literature:
  • Contemporary Tourism: An International Approach (chapters 1–5) by Chris Cooper and C. Michael Hall
  • Strategic Management for Tourism, Hospitality and Events (2nd edition) by Nigel Evans
Please, note that you do not have to buy or use this book. You can get any book(s) from any university and any author. It is only important that all required topics be covered. We encourage you to explore literature and read as many books as you can.

You must sign in or register to access certification program.

Topics to be covered

The same as in the previous Level PLUS
  • The concepts of destination management and marketing
  • Destination planning
  • Destination marketing planning
  • Destination management research
AND questions based on experience Literature We recommend the following literature:
  • Contemporary Tourism: An International Approach (chapters 1–5) by Chris Cooper and C. Michael Hall
  • Strategic Management for Tourism, Hospitality and Events (2nd edition) by Nigel Evans
  • Marketing and Managing Tourism Destinations by Alastair M. Morrison
Please, note that you do not have to buy or use these books. You can get any book(s) from any university and any author. It is only important that all required topics be covered. We encourage you to explore literature and read as many books as you can.

You must sign in or register to access certification program.

Topics to be covered The same as in the previous Levels PLUS
  • Destination product development
  • Destination partnerships and team-building
  • Destination community and tourism stakeholder relations
  • Destination governance and leadership
AND questions based on experience Literature We recommend the following literature:
  • Contemporary Tourism: An International Approach (chapters 1–5) by Chris Cooper and C. Michael Hall
  • Strategic Management for Tourism, Hospitality and Events (2nd edition) by Nigel Evans
  • Marketing and Managing Tourism Destinations by Alastair M. Morrison
Please, note that you do not have to buy or use these books. You can get any book(s) from any university and any author. It is only important that all required topics be covered. We encourage you to explore literature and read as many books as you can.

You must sign in or register to access certification program.

Topics to be covered The same as in the previous Levels PLUS
  • Destination branding
  • Destination integrated marketing communications
  • Consumer behaviour, segmentation and market trends
AND questions based on experience Literature We recommend the following literature:
  • Contemporary Tourism: An International Approach (chapters 1–5) by Chris Cooper and C. Michael Hall
  • Strategic Management for Tourism, Hospitality and Events (2nd edition) by Nigel Evans
  • Marketing and Managing Tourism Destinations by Alastair M. Morrison
Please, note that you do not have to buy or use these books. You can get any book(s) from any university and any author. It is only important that all required topics be covered. We encourage you to explore literature and read as many books as you can.

You must sign in or register to access certification program.

Topics to be covered The same as in the previous Levels PLUS
  • Domestic pleasure and leisure travel markets
  • International pleasure and leisure travel markets
  • Business travel and business event markets
  • The future of destination management and marketing

AND questions based on experience

Literature We recommend the following literature:
  • Contemporary Tourism: An International Approach (chapters 1–5) by Chris Cooper and C. Michael Hall
  • Strategic Management for Tourism, Hospitality and Events (2nd edition) by Nigel Evans
  • Marketing and Managing Tourism Destinations by Alastair M. Morrison
Please, note that you do not have to buy or use these books. You can get any book(s) from any university and any author. It is only important that all required topics be covered. We encourage you to explore literature and read as many books as you can.

You must sign in or register to access certification program.